About us

Hi there! Welcome to Drop The Label! We are a UK-based gender-neutral clothing brand that sells tees, hoodies and hats all with a common message. That message is of course not to judge people and accept people for who they are, no matter what their gender, sexuality, race or background is. 

We've all done it. We walk down the street and comment on someone we don't know, presuming things about them. But can we label people we don't know? Is it up to us to place labels on people when they may not be okay with that? Here at DTL, we say no to labels. If someone wants to label themselves, then it is up to them to do so. No-one else.

There is more to people than just a label. Labels do not define people. No matter who you are or what you do, we see beyond a label. 

We have recently introduced a collection of pronoun tees. Gender pronouns are something that people often make assumptions about and don't have a great understanding of. It is becoming increasingly more common to introduce yourself using your pronouns when you first meet someone new. It is very important to use correct pronouns and wearing one of our tees will help eliminate any judgements about you and help spread awareness of what gender pronouns are. 

Be positive!!!

Have pride!!!

We are absolutely thrilled with all the support we've had so far and would love for you to get involved! You can follow us on Instagram @dropthelabelofficial. If you have any questions please don't hesitate in contacting us :).

DTL, dropping labels since 2017.

A message from Georgia (she/her)


Promoter pics: